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Below is a collection of design work that I have either worked on as a freelancer or at an agency. The majority of the work included collaboration with a copywriter in some fashion.
Challenge: To showcase the plays slated for the season at Playmakers Repertory Company.
Solution: This design shows the movement, emotion, and intensity of the play, while showcasing the close, intimate setting of the theater.
Challenge: To create a campaign to draw nurses to work at WakeMed.
Solution: Ideate a campaign that shows several avenues to promote the benefits of working for WakeMed. The idea is to have all the benefits/reasons nurses should want to work at WakeMed posed as questions and all the answers be "WakeMed." This campaign would have been sent to all RNs in the area.
To see the full campaign, please click here.
Challenge: To create a series of social media posts showcasing the benefits of the KEY+YOU program.
Solution: This ad brings the emotional aspect to the patient to life and encourages the viewer to sign up for KEY+YOU.
To see the animation, please click here.
Challenge: To get familiar with some of the capabilities of Flash while working on rebranding for the company.
Solution: Creating an intro for the website breaking apart the logo and adding movement to imitate the pool table we had in the office.
Click here to see the full animation.
Challenge: To help patients feel supported.
Solution: Creating a document where patients can list out who might be able to help them with day-to-day needs regarding their treatment.
Challenge: Inform patients being prescribed Keytruda about the KEY+YOU Patient Support Program.
Solution: Create a brochure showing all the program has to offer. To see the full brochure, click here.
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